Spirit Horse Club
An online club for horse owners, equestrian businesses and riders.
About this project
A slow tour of the live site. Hover to pause.
The idea was a lovely one: an online club for the horse world. Not a brochure site, but a proper web application, a private and welcoming place where owners, riders and equestrian businesses could keep everything about their horses together and share it only with the people they trust. We designed and built the whole thing, from the first sketch to the working site.
At its heart, every horse gets a private digital home of its own, wrapped in a privacy-first design with clear boundaries between what is public and what is not. Around that sit tools for professionals and businesses, a public directory of places to ride across the UK, and a free library of guides and articles that anyone can read.
What the site includes
- Private member accounts, with a digital home for each horse: profiles, photographs, documents, competition records, care and medical history, calendars and reminders.
- Weather Check for privately selected and shared locations.
- Precise sharing controls: care-circle approvals, private “Horse Data” cards, and exact permissions granted to trusted people and professionals.
- Business accounts for professionals, suppliers, yards and riding businesses, with reusable private business details, authorised riding-place listings, proposed care records, and itemised invoices when an owner grants permission.
- A public UK directory of riding centres, schools and livery yards.
- Public Practical Guides and a Knowledge Base of more than 610 original articles across 16 collections, free to read with no registration needed.
- Community features: trusted connections and chat, where a connection never reveals a horse record.
- Privacy-first throughout, with optional analytics behind an explicit consent choice, so “essential only” works fully.
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Thinking about a website of your own?
From a simple site to a full web application, we design, build and host websites on our own webserver, with domain names and email addresses included. We'd love to hear your idea.