Privacy

Business outreach and email measurement

Avon Business Systems researches independent recovery businesses using business websites and permitted public business sources. We keep business contact details, published services and coverage, our research notes, correspondence, and the progress of enquiries so that we can offer relevant website and Google visibility services.

Where permission has been confirmed, our outreach emails contain an individual image pixel and individual links. These associate image loads and link requests with the recipient business and the specific email. We do not send that identifier to the destination website or Google Analytics. We use these signals to understand the campaign, alongside replies and enquiries.

An image load does not prove an email was read. Email privacy tools, security scanners, shared mailboxes and forwarded messages can affect these signals. We retain raw request counts and flag suspected automated activity. Our tracking application does not store raw IP addresses, raw browser identifiers, cookies or browser fingerprints.

You can use the email preferences link to stop marketing emails or disable email measurement. Opening the preferences page alone changes nothing. Disabling measurement also stops future recording for links and pixels in previously issued emails; those links remain usable. You can also reply to an email, or contact support@avonbusiness.com.

Detailed engagement events are retained for 90 days. Inactive prospect records are reviewed after 12 months. We retain the minimum suppression information needed to respect an opt-out. Your existing rights and the contact details in this privacy notice apply to this processing.

We rely on our legitimate interests to research relevant business services and manage enquiries, and use permission where required for marketing and email measurement. You can object to direct marketing at any time, withdraw permission without affecting earlier lawful processing, and ask about access, correction, deletion or restriction of your information. We use our email and hosting providers and Google to operate this service; we do not sell prospect data.

Avon Business Outreach and Google data

Our private Windows application is used by Avon staff to manage this campaign. With the account owner's authorisation, it reads and updates the campaign Google Sheet, and imports, locates and labels campaign messages in the connected Gmail account. It uses Gmail access to keep the campaign's sent and received messages organised and to prevent duplicate imports. Sending takes place through our support mailbox. It does not use unrelated Gmail messages to build prospect lists.

Campaign details and operational records are kept on our access-controlled Windows computer and in the campaign Google Sheet. Copies of campaign messages are stored in the support mailbox and the connected Gmail account. Google credentials are protected using Windows encryption, and access is limited to the authorised account and campaign team. We do not use Google account data for advertising audiences or sell it. Avon Business Outreach's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

The account owner can revoke the application's access in their Google Account connections settings and contact support@avonbusiness.com to request removal of campaign records. The retention and suppression rules in the business outreach section also apply to the campaign records handled by this application.